Panera has unveiled its 2021 Holiday Cup Collection but with a twist; in partnership with viral TikTok influencer Emily Zugay, Panera introduces a line of ugly holiday cups.
Panera worked with Zugay, the comedic social media personality, to create the one-of-a-kind holiday collection with four different satirical holiday designs. The limited Panera Ugly Holiday Cup Collection will be available as reusable cups to help consumers sip on their coffee, hot or iced, all-season long.
"We're so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation Emily Zugay," says Eduardo Luz, chief brand and concept officer, Panera. "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within – joy, family, memories, traditions and of course, the Panera coffee that will power you through the holidays."
With the new holiday cup collection, Panera's unlimited coffee club is available for gifting in two- and three-month packages.
Consumers can enter for a chance to win a set of the limited run of Panera's reusable "Ugly Holiday Cups" for free at PaneraUglyHolidayCups.com through Dec. 6.