Panera also announces new gifting options for the holidays.

License Global

December 2, 2021

1 Min Read
123PaneraCups.png

Panera has unveiled its 2021 Holiday Cup Collection but with a twist; in partnership with viral TikTok influencer Emily Zugay, Panera introduces a line of ugly holiday cups.  

Panera worked with Zugay, the comedic social media personality, to create the one-of-a-kind holiday collection with four different satirical holiday designs. The limited Panera Ugly Holiday Cup Collection will be available as reusable cups to help consumers sip on their coffee, hot or iced, all-season long. 

"We're so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation Emily Zugay," says Eduardo Luz, chief brand and concept officer, Panera. "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within – joy, family, memories, traditions and of course, the Panera coffee that will power you through the holidays." 

With the new holiday cup collection, Panera's unlimited coffee club is available for gifting in two- and three-month packages. 

Consumers can enter for a chance to win a set of the limited run of Panera's reusable "Ugly Holiday Cups" for free at PaneraUglyHolidayCups.com through Dec. 6. 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like