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Oxford Develops Junior Style Guide

The University of Oxford has introduced two teddy bear characters as part of a new style guide for the children’s category.

The bears are named Emily and Edward and are inspired by the best-selling bears at the University of Oxford Shop in Oxford.

Design agency Dot Dash created the characters alongside the University of Oxford junior style guide and branding.

The University of Oxford recently appointed Brandgenuity to oversee its licensing program.

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