October 13, 2021
Outdoorsy, an online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to update traditional campground cooking with a variety of 40 weekly recipes. Outdoorsy customers will be able to access Martha Stewart & Marley Spoon's meal kit subscription service.
Meal kit recipes range from vegetable enchiladas and red lentil curry soup to beef tamale pie and a S'mores cake. The recipes come in stovetop and microwavable “Ready to Heat” versions. Meal kit options rotate each week and are designed to be made in under 30-40 minutes.
"We understand first-hand the amount of time and packing that goes into planning a road trip," says Jen Young, co-founder and chief marketing officer, Outdoorsy. “We're always on the hunt for ways to make outdoor travel more accessible so that our customers can focus on the joys of camping, so this partnership felt like a natural fit. Campground cooking can and should be more than just hot dogs or hamburgers, and with these affordable and easily approachable meals from Martha Stewart & Marley Spoon, travelers can truly take their trip to the next level."
The partnership comes after 2021 marked one of the busiest road trip seasons on record as more people realized the wellness benefits of getting outdoors, with more than 90% of Outdoorsy's website traffic coming from first-time RVers. In line with consumers adapting new online grocery habits and seeking convenient and healthy solutions for dinner time and beyond, Marley Spoon has also bolstered its customer database, with active subscribers continuing to grow by nearly 40% in the first half of 2021, on top of more than 80% growth in 2020.
"Martha Stewart & Marley Spoon customers love to travel and are often looking for their next experience, so we are thrilled to partner with Outdoorsy, an easy and comprehensive platform for travelers looking to hit the road," says Monique Henry, vice president of marketing, Marley Spoon. "Our meal kits come with all the pre-portioned ingredients needed to cook which makes them travel-friendly and the perfect option for adventurers looking for easy, great-tasting meals."
Customers who have created an account with either Outdoorsy or Martha Stewart & Marley Spoon and have opted into emails will receive details about how to take advantage of these offerings.
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