Oreo Marks the Return of Oreo Cakesters with Takeover of the Last Blockbuster

The snack, discontinued in 2012, is returning to shelves with the help of Blockbuster.
License Global

January 7, 2022

The exterior of the last Blockbuster store, featuring Oreo signage
Nabisco/Blockbuster

Today, in celebration of Oreo Cakesters' return to store shelves, Oreo is "rewinding time" with a takeover of the only place in the U.S. where it still feels like the mid-2000s: The Last Blockbuster in Bend, Oregon. 

OREO marked the occasion by surprising Blockbuster shoppers on Jan. 7, with a larger-than-life exterior co-branded marquee, OREO Cakesters-themed movie posters and free samples of OREO Cakesters – delivered in retro VHS-inspired packaging.  

"Oreo loyalists have been asking and waiting patiently for Oreo Cakesters to return and we're thrilled to celebrate this epic comeback," says Justin Parnell, vice president, marketing, Oreo. "We hope the Blockbuster takeover will playfully bring store-goers back to 2007, when Cakesters first launched, and the soft-baked snacks became a fan-favorite." 

Cakesters, the soft-baked take on the classic Oreo cookie, immediately won loyal hearts when launched in 2007. Although the product was discontinued five years later, fan passion remains, sparking

the brand to bring the prized product back – and with it some '00s nostalgia. 

"Being the last-standing Blockbuster, we are rooted in nostalgia," says Sandi Harding, store manager, Blockbuster. "We're excited to collaborate with OREO to surprise our shoppers with the unique experience to 'rewind to 2007' in celebration of the comeback of a beloved snack from their past." 

 

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