Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
February 6, 2019
From now through National Oreo Day, March 6, The Stuf Inside promotion will offer cookie fans a chance to win daily prizes including an Oreo-inspired Jeep Wrangler, an Oreo iRobot Roomba Robot Vacuum, an Oreo K2 Snowboard, Oreo x Grado headphones, an Oreo cookie jar from Jonathan Adler, an Oreo Xbox One, an Oreo print by artist Gray Malin and more.
The Stuf Inside promotion uses image recognition technology to turn the Oreo-eating process into an online experience.
Throughout the contest, fans can scan eligible cookies using a mobile device or tablet to reveal a unique animated Oreo cookie that can be “untwisted” each day to see if the user has won a prize.
"People love playing with Oreo–from finding new ways to interact with the brand to dunking their cookies and dreaming up their unique flavor ideas–we love to find new ways to share that playful spirit with our fans," says Justin Parnell, senior director, Oreo brand. "The Stuf Inside promotion uses technology to give fans a new, fun way to engage with Oreo by scanning an Oreo cookie to unlock a playful virtual experience with deliciously unexpected prizes."
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024