The Stuf Inside promotion uses image recognition technology to turn the Oreo-eating process into an online experience.
Throughout the contest, fans can scan eligible cookies using a mobile device or tablet to reveal a unique animated Oreo cookie that can be “untwisted” each day to see if the user has won a prize.
"People love playing with Oreo–from finding new ways to interact with the brand to dunking their cookies and dreaming up their unique flavor ideas–we love to find new ways to share that playful spirit with our fans," says Justin Parnell, senior director, Oreo brand. "The Stuf Inside promotion uses technology to give fans a new, fun wayto engage with Oreo by scanning an Oreo cookie to unlock a playful virtual experience with deliciously unexpected prizes."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.