Oreo is celebrating the release of the Most Stuf Oreo Cookie with a 30-day promotion that includes limited-edition branded items from a range of partners.
From now through National Oreo Day, March 6, The Stuf Inside promotion will offer cookie fans a chance to win daily prizes including an Oreo-inspired Jeep Wrangler, an Oreo iRobot Roomba Robot Vacuum, an Oreo K2 Snowboard, Oreo x Grado headphones, an Oreo cookie jar from Jonathan Adler, an Oreo Xbox One, an Oreo print by artist Gray Malin and more.
The Stuf Inside promotion uses image recognition technology to turn the Oreo-eating process into an online experience.
Throughout the contest, fans can scan eligible cookies using a mobile device or tablet to reveal a unique animated Oreo cookie that can be “untwisted” each day to see if the user has won a prize.
"People love playing with Oreo–from finding new ways to interact with the brand to dunking their cookies and dreaming up their unique flavor ideas–we love to find new ways to share that playful spirit with our fans," says Justin Parnell, senior director, Oreo brand. "The Stuf Inside promotion uses technology to give fans a new, fun way to engage with Oreo by scanning an Oreo cookie to unlock a playful virtual experience with deliciously unexpected prizes."