Nintendo, Kraft Serve Up Lunchables Deal

Kraft and Nintendo have partnered to debut new Lunchables packages inspired by characters from Nintendo’s catalogue of Switch games.

Games getting the launchable treatment include “Super Mario Maker 2,” “Yoshi’s Crafted World,” “Mario Kart 8 Deluxe,” “Pokémon Sword” and “Pokémon Shield.” The limited-edition lineup will run between Sept. 1 through Nov. 30. Each Nintendo-branded Lunchables package will include a My Nintendo code, which can be redeemed for the chance to win a prize package or 100 Platinum Points.

Points can be redeemed by My Nintendo members for digital placemat activity sheets, name tags or other items. Grand prize winners will win a Nintendo Switch system and a digital collection of 12 Switch games.

“We are always looking for ways to put smiles on the faces of fans of all ages,” says Nick Chavez, senior vice president, sales and marketing, Nintendo of America. “Kids and parents already have an affinity for both Nintendo characters and Lunchables, so it was natural for us to renew our partnership.”

Nintendo’s deal adds to other recently announced partnerships in 2019. The video game heavyweight recently struck an agreement with Mattel for a diecast Hot Wheels model based on “Mario Kart.”