New Baileys Products Hit Store Shelves

Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.

License Global, Content Editor

February 14, 2019

1 Min Read

The range features a reinvented recipe and three new flavors–the Original Irish Cream, Vanilla Cream and Mocha Mudslide. As a new partner, Danone North America has worked to fine-tune Baileys' product line, introduce new packaging and expand distribution.

"We are so excited to reintroduce the Baileys line of delicious and indulgent coffee creamers," says Mac Krause, brand manager, Baileys creamers, Danone North America. "We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans–and new fans¬–enjoy a splash of Baileys coffee creamer in their next cup of coffee."

The new Baileys creamers are available at grocery outlets nationwide.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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