License Global
February 11, 2022
License Global
Dunelm and the Natural History Museum have struck a long-term deal to create licensed products, according to Evening Standard
.
Images of wildlife and dinosaurs feature on the products. The educational line of products aim to tap into the want for environmental education amongst shoppers. 150 lines will be initially launched, and will include art, fragrances, furniture and toys, with 100 more lines launching in fall 2022.
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