Ingram has been appointed as Japanese licensing agent for lifestyle brand, Motul.

“Motul is a globally recognized name that is perfectly positioned to become a popular lifestyle brand in multiple categories and markets,” says Laurent Taieb, manager, Motul licensing. “We are delighted to be working in the key Japanese market with Ingram, an established and respected name with a strong international reach and a powerful reputation for working with both overseas and lifestyle brands.”

Ingram’s client list includes Japanese properties such as Rilakkuma, Mamegoma and Tarepanda, while among overseas properties targeting the Japanese market, an extensive portfolio includes UCLA, Nesta, Cambridge University and several lifestyle brands including Norton, Santa Fe, Route 66 and now, Motul.

“We are thrilled to be working with Motul, a renowned company in motor sports, as its licensing agent in Japan,” says Ben Kato, founder and owner, Ingram. “By combining Motul's brand identity with our strength in licensing and promotion, we expect to build a strong presence in Japan for Motul and a diverse range of products across many sales channels. Motul is a genuinely exciting prospect in this market, and I am looking forward enormously to working with this property.”