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More Companies Pitch-In to Fight COVID-19

As companies adjust to their new normal, many are reaching out to their communities to help.

License Global

March 30, 2020

1 Min Read

Over the past few weeks, many businesses have made efforts to help with the COVID-19 fight. As reported previously, many companies have donated money, and many have switched their production lines from creating fashion, toys and more to creating face masks, hospital gowns, and whatever else the front lines need to thrive.

As the pandemic continues, more companies are joining in on the fight. Licensing International reported on the following new developments:

  • Fanatics and the MLB have joined forces to create masks and gowns out of material originally designated for Major League Baseball jerseys;

  • Crazy Aaron’s has stopped producing thinking putty, and will use its resources to create hand sanitizer;

  • MGA Entertainment is helping source masks and medical supplies, in addition to using its Little Tikes factory to produce ventilator valves and goggles for hospitals, according to Forbes;

  • Burberry will be fast-tracking the delivery of more than 100,000 surgical masks to the U.K. National Health Service; and

  • Careismatic Brands donated $1 million worth of Dickies and Cherokee-branded scrubs to hospitals across the U.S.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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