More Chupa Chups Anniversary Deals Unwrapped

Perfetti Van Melle has signed a number of apparel and accessories partners in North America for its Chupa Chups brand.
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February 14, 2019

More Chupa Chups Anniversary Deals Unwrapped

New partners include:

  • Ripple Junction for juniors’ and men’s apparel that will debut this month at Its Sugar, with  plans to  expand with sweatshirts, and tanks at mass, mid-tier and department stores later this year;

    • United Legwear for a capsule collection of socks for spring 2019, that will be available at Fun Company/Fun Socks store and online at and other select retailers;

      • Body Rags for a line of apparel and headwear for men, women, juniors and youth, that will become available at specialty stores in the U.S. including Urban Outfitter and TJ Maxx in the U.K. this summer;

        • U.S. Nonwovens for a line of Chupa Chups-scented candles, set to debut in Q3/Q4 in the U.S. and Canada; and

          • Night: Shift for a range of home accessories and sleepwear including bedding, throws, decorative pillows, and loungewear including pajamas, robes, slippers and onesies, that is set to launch at the end of the year.

            Perfetti van Melle will continue to celebrate the 60th anniversary of its iconic confectionery brand with partnerships and activations throughout the year.

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