The pint packaging collaboration is part of Miller Lite and J Balvin's partnership, which was announced last year with the rallying cry of "Es José Time," a play on the beer's long-standing "Miller Time" concept inspiring drinkers to enjoy a beer with their real friends. The partnership kicked off with an exclusive run of J Balvin-inspired cans.
"We had a lot of fun working with J Balvin on this collaboration,” says Sofia Colucci, vice president, Miller Family of Brands. “He really tapped into his creativity, and we merged it with our classic Miller Lite packaging. The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves."
As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance to enjoy MillerTime through a virtual meet-and-greet with José, plus a year's worth of Miller Lite. Now until April 15, fans can scan the QR code on packaging to enter for a chance to win.
"I'm so proud of these pints," says Balvin. "Miller Lite already has my favorite beer, and it's amazing to be able to give the brand a J Balvin look. I wanted to take something classic, like a pint of Miller Lite, and make it bright and unexpected with my signature neon colors."
The new limited-edition aluminum pints cans are available nationwide now through May.
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