Peanuts pup is reconnecting with the company’s pet insurance business.

License Global

January 17, 2023

1 Min Read
The Metlife logo alongside Snoopy.
The Metlife logo alongside Snoopy. Metlife

MetLife Pet Insurance says it will partner with Snoopy to build greater awareness of the critical importance of pet health insurance.   

While there are over 90 million families with pets in the U.S. today, less than 3% of those pets are insured. The company’s partnership with Charlie Brown’s dog aims to change this by educating the nation’s pet parents about the benefits of pet protection for safeguarding their personal finances and improving animal well-being. 

“MetLife is committed to building a more confident future for our customers and their loved ones – which we know also means their pets,” says Brian Jorgensen, head, pet insurance, MetLife. “As we grow, we’ve engaged an old friend and perhaps one of the world’s most well-known pets, Snoopy, to ensure we’re furthering this mission by raising pet insurance visibility and education.” 

MetLife and Snoopy had a more than 30-year partnership through 2016. MetLife entered the pet insurance category in 2020, prompting a review of how to best address the need for consumer recognition of the fast-emerging category. Establishing a new relationship with the beagle addresses the need for driving awareness and understanding in the marketplace.  

“We are excited to reconnect with our friends at MetLife to focus on this new effort to drive awareness of pet insurance in the U.S.,” says Tim Erickson, executive vice president, Peanuts Worldwide. “The power of the Peanuts characters – especially Snoopy – endures, and we feel confident they will lend a helping hand to MetLife’s Pet Insurance endeavors.” 

Related:Boyhood Unveils Peanuts Collection

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