Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Toye Cody and Sondra Newkirk have each been promoted to vice president, brand licensing.
March 4, 2020
Meredith Corporation has announced that Toye Cody and Sondra Newkirk have each been promoted to vice president, brand licensing, respectively, and will co-lead Meredith’s brand licensing business. These promotions are effective immediately.
“Toye and Sondra are seasoned professionals with deep brand licensing experience and relationships with our partners,” says Tom Witschi, president, Meredith Consumer Products. “We are thrilled to acknowledge and reward their strong leadership as we continue moving our business forward.”
Cody will lead Meredith’s licensing relationship with Walmart, where it sells Better Homes & Gardens-branded home and outdoor products across 4,000 stores and Walmart.com. She joined Meredith Brand Licensing in 2008 and has been working on the Walmart business since 2011. Cody and her team work directly with Walmart on product selection, design, packaging, merchandising and marketing details. She joined Meredith Corporation in 2004, working in various positions in Meredith Books.
Newkirk will lead all other brand licensing business, including approximately 35 partnerships across 11 Meredith brands. Some of those relationships include Realogy and Better Homes & Gardens, Dillard’s and Southern Living, Bellisio Foods and EatingWell, and Real Simple with Bed, Bath and Beyond. Newkirk has been with the brand licensing department since joining Meredith in 2006, most recently serving as executive director. She serves on the board of the Society of Product Licensors Committed to Excellence (SPLICE), is active on several benchmarking teams and is a frequent speaker at Licensing Expo, which is being held on May 19-21 in Las Vegas, Nev.
Read more about:Meredith
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
PoweraA To Launch Licensed ‘Fortnite’ Gaming AccessoriesFeb 20, 2024
Angie’s Boomchickapop Intros Cinnabon Drizzled Kettle CornFeb 20, 2024
Govee Announces Dune-Inspired TV Backlight PackagingFeb 20, 2024
Sony Pictures Television Licenses ‘Twisted Metal’ to Hulu JapanFeb 20, 2024