Merchantwise Licensing will build new licensing opportunities for TfL in the region, working closely with retailers and licensees.

“We are delighted to be working with Merchantwise Licensing to enhance the commercial profile and generate new interest for TfL,” says Richard Woolf, international licensing director, TSBA. “Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognizable logos, art and vehicles. This iconic brand is admired across all generations, and we are excited to see how it will take off on the other side of the world!”

“Australians have a deep and affectionate connection with the U.K.,” says Alan Schauder, managing director, Merchantwise. “The London transport system, with its famous ‘Tube,’ is the most recognizable in the world. TSBA Group has created an exceptional merchandising program with deep, rich creative assets and over 50 licensees across several product categories, capturing the spirit of travel in one of the world’s greatest cities. We are proud to be working with TSBA Group to bring this program to Australia and New Zealand.”