Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
TSBA Group has appointed Merchantwise Licensing to represent Transport for London in Australia and New Zealand, effective immediately.
February 19, 2019
Merchantwise Licensing will build new licensing opportunities for TfL in the region, working closely with retailers and licensees.
“We are delighted to be working with Merchantwise Licensing to enhance the commercial profile and generate new interest for TfL,” says Richard Woolf, international licensing director, TSBA. “Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognizable logos, art and vehicles. This iconic brand is admired across all generations, and we are excited to see how it will take off on the other side of the world!”
“Australians have a deep and affectionate connection with the U.K.,” says Alan Schauder, managing director, Merchantwise. “The London transport system, with its famous ‘Tube,’ is the most recognizable in the world. TSBA Group has created an exceptional merchandising program with deep, rich creative assets and over 50 licensees across several product categories, capturing the spirit of travel in one of the world’s greatest cities. We are proud to be working with TSBA Group to bring this program to Australia and New Zealand.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024
Moomin x Karen Mabon Sleepwear LaunchesFeb 26, 2024
LeSportsac x Miffy by Dick Bruna Spring CollectionFeb 26, 2024