Australia’s Merchantwise has been appointed as the Australian and New Zealand sub-agent for WildBrain’s portfolio of brands.  

“We are beyond thrilled to be representing WildBrain’s incredible portfolio across Australia and New Zealand,” says Kerryn McCormack, managing director, Merchantwise. “Known the world over for iconic brands like Strawberry Shortcake, Teletubbies, In the Night Garden and Inspector Gadget, WildBrain truly is home to some of the most loved kids and family properties.  We can’t wait to create and develop strategic licensing partnerships in the two markets.” 

Merchantwise will work closely with WildBrain’s licensing agency, WildBrain CPLG, to capitalize on licensing partnerships across Australia and New Zealand to further build upon each brand’s unique profile and presence in Australia. Licensing opportunities will be sought and secured with partners across a variety of categories, including apparel, collectibles, homewares and promotions. 

“Merchantwise’s expertise and knowledge in these regions makes them an ideal partner for us to continue to grow the presence of our beloved WildBrain brands,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG. “There is significant opportunity to connect with both new and existing fans across our portfolio and we’re looking forward to building impactful consumer products partnerships."

Related:WildBrain to Lead Worldwide Distribution for the Jungle Beat Animation Property

WildBrain CPLG is exhibiting at Brand Licensing Europe 2022. Find out more info here.