Iconic U.K. brand and historic Regent Street store, Liberty, is pulling out of its Liberty of London-branded shop on Sloane Street after what it describes as "an unsolicited offer from a European fashion brand."The move comes as Liberty is in ta

April 6, 2018

1 Min Read

Iconic U.K. brand and historic Regent Street store, Liberty, is pulling out of its Liberty of London-branded shop on Sloane Street after what it describes as "an unsolicited offer from a European fashion brand."

The move comes as Liberty is in talks on co-branding and distribution deals.

"We received a fabulous offer for our Sloane Street lease completely out of the blue," says Richard Balfour-Lynn, Liberty chairman. "The incoming tenant offered us a £700,000 ($1 million) cash premium for the lease which we will use to further develop the increasingly successful Liberty of London global luxury label."

The staff, stock and fittings from the Sloane Street store will move to the Regent Street location.

The Liberty of London label and the Liberty have seen double-digit sales growth over the past five months, says Balfour-Lynn, with the number of outlets selling the Liberty of London range of fashion items and accessories expanding globally.

"We have been absolutely delighted with the increasing global presence of the Liberty of London product range," says Balfour-Lynn. "As a result of our expanding market penetration, both in the U.K. and abroad, we are now in a series of discussions with major international companies that will provide exciting branding collaboration and distribution opportunities through an increasing number of commercial networks."

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