Iconic electronics brand plans to expand in new territory via licensing.
Through LMCA’s Shanghai office, the company will begin building the brand with licensing partnerships that leverage the U.S. brand's heritage and name recognition.
RCA manages the licensing of its brand in in North America and Europe in-house.
“With its long heritage and innovative products, RCA is well positioned to meet the demands of the China consumer,” says Allan Feldman, chief executive officer, LMCA. “RCA enjoys the kind of respected worldwide reputation that is appealing in the China market. In China, quality evokes prestige, which makes this the perfect opportunity to expand RCA’s global reach and reinforce its global brand image.”
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