30th anniversary, its services and expertise, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to brand owners who either have an existing licensing program or are seeking to develop a licensing program. In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to
to aid in Ukraine’s relief efforts.
This is a unique and one time opportunity to have Beanstalk’s brand extension experts carry out an evaluation of a brand’s licensing program, provide insights on how to improve its performance and establish new best practices, or recommend how to establish a new licensing program that is positioned for long-term success. Following review of the contestants’ applications, Beanstalk will select up to three winners that meet the criteria to participate in this exclusive opportunity. Each of the Licensing Labs will be led by a Beanstalk senior executive with a team of licensing specialists.
The application process is currently open and will run through June 30, with winners selected in July. To find out more and to apply to participate in Licensing Labs, visit
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