Bill Burke will now handle all marketing strategy and communications for Licensing International.

License Global

February 2, 2021

1 Min Read
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Licensing International has announced Bill Burke as senior vice president of marketing strategy and communications. 

Prior to joining Licensing International, Burke was senior vice president, marketing, CBS Consumer Products, where he was in charge of global marketing (including retail), international licensing and licensing operations for brands like “Star Trek.”  Prior to CBS, Burke held senior positions with such companies as HIT Entertainment and Sesame Workshop.     

“We are excited to have Bill join the team,” says Maura Regan, president, Licensing International. “Bill’s deep industry relationships coupled with his acute marketing savvy will be a huge boost to Licensing International’s mission to advance the business of our members and elevate our industry to the broader business community.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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