Licensing International Hires Comms SVP

Licensing International has announced Bill Burke as senior vice president of marketing strategy and communications. 

Prior to joining Licensing International, Burke was senior vice president, marketing, CBS Consumer Products, where he was in charge of global marketing (including retail), international licensing and licensing operations for brands like “Star Trek.”  Prior to CBS, Burke held senior positions with such companies as HIT Entertainment and Sesame Workshop.     

“We are excited to have Bill join the team,” says Maura Regan, president, Licensing International. “Bill’s deep industry relationships coupled with his acute marketing savvy will be a huge boost to Licensing International’s mission to advance the business of our members and elevate our industry to the broader business community.”