L’Artigiano Collaborates with Fiat to Expand Vintage Cinquecento Gelateria

L’Artigiano, known for its authentic Italian flavors, has announced a collaboration with the Fiat brand, which recently celebrated its 125th birthday. The partnership, facilitated by Fiat’s worldwide exclusive licensing representative, IMG, brings a blend of traditional gelato artistry and automotive heritage to the streets of New York and beyond. 

Building on the launches at The Shops of Columbus Circle and Fort Lee Park, L’Artigiano’s Fiat 500 Gelateria – a vintage Fiat 500, or “Cinquecento,” reimagined as a gelato cart – has debuted at 52nd and Broadway in Manhattan, partnering with Angelina Bakery, famous for its Bomboloni and Italian coffee. Eleven more locations are planned to open across New York by next year.  

Visitors to the L’Artigiano 500 gelateria will be able to indulge in a variety of gelato flavors, each one made in Italy. The menu features classics such as Sicilian Pistachio and Lemon alongside new flavors like the recently launched Caramel Affogato.  

The collaboration marks a significant milestone in L’Artigiano Gelato’s expansion strategy, blending the nostalgic charm of the vintage Fiat 500 with the rich, creamy delights of authentic Italian gelato.