Beanstalk, exclusive licensing agency for Diageo, brokered the agreement between Baileys and Kraft Heinz. The deal will include a line of Baileys Ready-to-Drink Cold Brew, available in Irish cream and salted caramel flavors. Diageo also reports that new flavors will hit store shelves next year.
“We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats,” says Tina Bletnitsky, senior associate brand manager, Kraft Heinz Coffee. “Consumers have been adding Baileys Irish Cream to their coffee for years, so this partnership is a natural fit for those looking for a delicious coffee experience.”
The Baileys brand has previously been licensed for a line of
by Danone North America.
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