Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Kodak has established a new organizational structure designed to make the company more competitive and entrepreneurial.
The company has now been divided into five market-focused business divisions: Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions and Consumer and Film.
The Consumer and Film division will continue to use brand licensing to drive growth, while the other four operating units (focused primarily on commercial services for companies and professionals) will keep product design in-house.
After filing for bankruptcy in January 2012 and discontinuing its consumer camera production, the company began licensing its brand in 2013, bringing Kodak cameras back to shelves via licensee JK Imaging.
“Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand,” says Jeff Clarke, chief executive office, Kodak. “We now have the right organizational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”
Read more about:Kodak
You May Also Like
RHS, Radley London Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
The Steady Appeal of SweetsFeb 23, 2024
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
McDonald’s Brings Fictional Restaurant to LifeFeb 23, 2024