Kodak has established a new organizational structure designed to make the company more competitive and entrepreneurial.

The company has now been divided into five market-focused business divisions: Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions and Consumer and Film.

The Consumer and Film division will continue to use brand licensing to drive growth, while the other four operating units (focused primarily on commercial services for companies and professionals) will keep product design in-house.

After filing for bankruptcy in January 2012 and discontinuing its consumer camera production, the company began licensing its brand in 2013, bringing Kodak cameras back to shelves via licensee JK Imaging.

“Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand,” says Jeff Clarke, chief executive office, Kodak. “We now have the right organizational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”