Rock band KISS and beverage producers Brands For Fans have added to the KISS Rum Kollection portfolio with the debut of KISS Monstrum Ultra Premium Rum.
Blended by Brands For Fans' Master Blender, the rum, aged for more than 15 years, is a clean, clear and light-colored premium spirit with no added sugars or flavoring.
The bottle design has hidden references to the band's history. The concept is built upon "Creatures of the Night," the band's 10th studio album. The name "Monstrum" has a dual meaning – the Latin translation for "monster'" (a creature of the night) and wordplay combining "rum."
As part of KISS Rum Kollection and a representation of Creatures of the Night album, the bottle label and box design have a glow-in-the-dark coating that celebrates this album and product.
KISS's merchandising agent, Epic Rights, facilitated this deal and product development.