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KFC to Debut Beyond Fried Chicken

KFC Liza Koshy sitting on a cloud, surrounded by KFC's new Beyond Meat Chicken
Actor and creator Liza Koshy, to star in Kentucky Fried Miracle campaign.

Kentucky Fried Chicken and Beyond Meat are kicking off the new year with a nationwide debut of the plant-based Beyond Fried Chicken.  

Beginning Monday, Jan. 10, KFC restaurants across the U.S. will offer Beyond Fried Chicken for a limited time while supplies last. 

The plant-based Beyond Fried Chicken was developed by Beyond Meat exclusively for KFC.  

"The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants," says Kevin Hochman, president, KFC U.S. "And now over two years later we can say, 'mission accomplished.'"  

KFC was the first national U.S. QSR to introduce plant-based chicken when it tested its first iteration of Beyond Fried Chicken in August 2019 as a part of a limited-run test in Atlanta.  

In 2020, Kentucky Fried Chicken and Beyond Meat expanded the test to select restaurants in Nashville and Charlotte. That summer, KFC shared a sneak peek of Beyond Fried Chicken at select restaurants in Southern California. 

"We couldn't be prouder to partner with KFC to offer a best-in-class product that not only delivers the delicious experience consumers expect from this iconic chain but also provides the added benefits of plant-based meat," says Ethan Brown, founder and chief executive officer, Beyond Meat. "We are truly thrilled to make it available to consumers nationwide."  

In a new campaign celebrating the partnership, KFC and Beyond Meat are rolling out the "Magic Chicken Carpet" for actor, producer and creator Liza Koshy, who reveals the Kentucky Fried Miracle of plant-based Beyond Fried Chicken. Beyond Fried Chicken is served with a choice of KFC dipping sauces – Honey BBQ, Ranch, Honey Mustard and KFC Sauce. It is available as KFC's first plant-based combo meal with Secret Recipe Fries and a medium drink or à la carte in six- or 12-piece orders.  

  

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