Kellogg’s Serves Classic Characters on Print

The Kellogg Company has signed a deal with Typo, a CottonOn subsidiary, to carry an exclusive line of Kellogg’s stationery and gift products.
License Global

June 1, 2018

Kellogg’s Serves Classic Characters on Print

The Joester Loria Group, Kellogg’s representative, brokered the deal.

The line includes backpacks, cooler bags, pencil cases, journals, mugs, slippers, phone cases and more that feature vintage Kellogg’s character such as Tony the Tiger and Toucan Sam.

The product line will also be supported by dedicated in-store displays and signage as well as social media promotions.

The line launched at Typo stores worldwide in May.

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