Through the partnership, Kathy Ireland Worldwide will leverage its licensing, business and marketing knowledge to develop brand strategies for the website. Kathy Ireland will also serve as the company’s chief brand strategist and join the its board of directors.
"We are thrilled to partner with Kathy Ireland and her incredible team,” says Sean Stockell, chief executive officer, Your Home Digital. “Kathy Ireland Worldwide is a global leader in brand management, and Kathy's brilliance in guiding and helping to grow brands is simply legendary. Named one of the most influential people in the licensing, furniture and fashion industries, Kathy has built a business that now encompasses over 17,000 products, which is extraordinary. As we look to expand the reach and awareness of YourHome1Source.com, there isn't a better brand leader and partner in the U.S. today than Kathy Ireland Worldwide.”
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