“As Papyrus customers and loyalists, JLG is delighted to work with American Greetings to bring collections of Papyrus brand extensions to market,” says Debra Joester, president, Joester Loria Group. “We believe there is great potential to tap into the Papyrus mantra of ‘Express Beautifully’ and provide millions of Papyrus consumers more ways to enjoy the brand with beautiful products for gifting and self-purchase.”
Papyrus has been delivering an assortment of celebrations products since the 1950s, JLG – in collaboration with the Papyrus brand team – will lead the effort to extend the brand into new categories such as home décor, gifting, apparel, fine jewelry and bath/body.
“Papyrus consumers choose the brand because of its distinctive design and high-quality craftsmanship,” says Lisa Wascovich, executive director, Papyrus. “These
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.