JLG Toasts Deal Between Corona and Tin Box
The Joester Loria Group has inked a deal between Constellation Brands and the Tin Box Company for the Corona license.
The deal will see Tin Box create a line of Corona-inspired home goods merchandise such as beer trays, utensil caddies, party tubs and salt & pepper sets. Tin Box’s Corona Extra collection will debut in 2020.
“We are very excited to add this classic brand to our current product line,” says Lloyd Roth, president, The Tin Box Company. “We believe Corona will fit perfectly with our line of serving-ware. It’s a natural fit for consumers to be able to use during the summer both at home and at the beach.”
The Constellation Brands partnership adds to the previously announced licensing deal for Corona that was signed by Spencer’s Gifts earlier this year.