JLG to Represent Toyota and Lexus Brands

Programs will range from collaborations to merchandise across multiple categories.
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License Global

October 7, 2021


The Joester Loria Group (JLG) has been tapped by Toyota Motor Sales to develop licensed product extensions for the Toyota and Lexus brands.  

Through merchandising and collaborations, JLG will activate programs which engage with Toyota and Lexus owners as well as consumers looking for innovative quality products.   

"We are excited about the opportunity to partner with Toyota and Lexus, two brands with rich history, passionate consumers and dynamic marketing campaigns," says Michael Almeida, vice president, Joester Loria Group. "We believe there is great potential to tap into the incredible portfolio series to delight consumers with exceptional brand extensions.”  

JLG will work closely with Toyota and Lexus teams to tap into each brand's unique positioning to deliver programs which will increase engagement with consumers.  

“Our consumers are passionate about the Toyota brand,” says Lisa Materazzo, group vice president, Toyota Marketing. “Licensed product extensions provide another platform

of engagement with the legendary vehicles they love."    

“At Lexus we create amazing experiences by transforming function into emotion, performance into passion and technology into imagination,” says Vinay Shahani, vice president, Lexus Marketing. “Through new partnerships we can create even more amazing Lexus experiences beyond our vehicles.”

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