Jim Beam, More Join Liquor Locomotive
Beam Suntory is taking its portfolio of liquor brands on the road with a new pop-up experience that celebrates Bourbon.
August 29, 2018
Beam Suntory is taking its portfolio of liquor brands on the road with a new pop-up experience that celebrates Bourbon.
The Bourbon Legends Boxcar Tour will celebrate the classic American spirit with the help of Jim Beam, Maker's Mark, Knob Creek and Basil Hayden's, offering fans a chance to explore the heritage, people, tastes and distilleries that have shaped the current era of bourbon.
The multi-sensory experience features images of Kentucky’s landscape and its distilleries, four unique event spaces and an opportunity to interact with bourbon experts, bourbon tastings, bespoke cocktails, Kentucky barbeque, music and more.
The event is a nod to the mid-19th century, when the railroad and boxcar transported bourbon from Kentucky to the rest of America.
The event will take place in four cities, Denver, Houston, Cleveland and New York from Sept. 12 – Nov. 16.
For more information, visit BurbounBoxcar.com.
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