Jetpack Moves into Licensing and Brand Management

Stephen Toye Green will serve as strategic advisor.

November 3, 2022

Scene from “Yoko,” a Jetpack show.Jetpack Distribution

Global kids’ and family content distributor,

, has announced an expansion of its company remit, to offer a global entertainment brand management service. This includes the development of licensing and merchandising plans for any of its IP in development or production.

Jetpack now offers, not only worldwide content distribution, but ways to generate ancillary revenue through a variety of brand extensions and channels including retail, toys, publishing, digital, gaming and events.

Jetpack has brought on board Stephen Toye Green as a strategic advisor to help develop the new division. A c-suite executive, with extensive experience building businesses in global entertainment, Stephen has worked with ITV Studios, Hasbro, Corinthian Entertainment, Galleon Holdings, Chorion and more.

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“This is a boutique service for each IP owner and creator and will be individually tailored to the different needs of each brand, also depending on where it is in its life cycle,” says Dominic

Gardiner, chief executive officer, Jetpack. “Stephen has an incredible depth of knowledge and a wealth of experience to help shape this exciting new transition. As always, we are committed to partnering with creators and helping them grow.”

Jetpack can now provide creative input into series in development and production, to maximize licensing and publishing success.

“Jetpack helps producers realize the potential of their shows through distributing them globally,” says Green. “This is a strategic relationship, so offering brand management is a natural progression. Partners can maximize the ancillary revenue potential of their TV shows and become a bigger entertainment brand.”