Jel Sert Appoints Kate Howard to Head National Accounts Sales Team

Sales team is now poised for continued growth.

December 14, 2021

Jet Serl

Jel Sert, manufacturer of powdered drink mixes, dessert mixes and freezer bars, has announced that Kate Howard has joined the executive sales leadership team as vice president of national accounts. Howard will be instrumental in Jel Sert's plan for growth by overseeing sales planning and innovation, expanding strategic partnerships and strengthening customer relationships. 

Joseph Bouma has been promoted to executive vice president of sales, leading the sales organization, as Jel Sert launches its next phase of growth in the powdered soft drink, dessert mixes and freezer bar categories.

Howard has more than 15 years of sales experience in the consumer-packaged goods industry, driving significant results in various areas including strategic partnerships, supply chain efficiency, customer and shopper marketing campaigns and innovative merchandising events. She comes to Jel Sert from Bush Brothers & Company, where she oversaw Walmart, Kroger, SuperValu, Target and Sam's in various sales roles.

Prior to that, she held various positions at ConAgra laying the foundation for her breadth of customer expertise.

"Kate's proven success at driving growth comes from her breadth of customer knowledge coupled with her experience leading sales campaigns for highly recognizable and respected national accounts,” says Ken Wegner, president, Jel Sert. “She has the valuable experience Jel Sert needs to lead its national accounts sales effort and ensure its key products are well-positioned for growth. We look forward to welcoming her to the team."

"I am thrilled to be joining The Jel Sert Company and have enjoyed following its fun portfolio of brands in the industry," says Howard. "As a family-owned company, Jel Sert has an authentic culture that aligns with my values, and its position as an innovative industry leader fuels excitement for the growing freezer bar and powdered drink segments. I cannot wait to serve and support the team at Jel Sert."