Consumer products provider Jarden Corporation plans to further its outdoors offerings along with new licensing agent Brand Central.Jarden Outdoor Solution and Jarden Branded Consumables is looking to expand the reach of its camping, fishing, team sports,

April 6, 2018

1 Min Read

Consumer products provider Jarden Corporation plans to further its outdoors offerings along with new licensing agent Brand Central.

Jarden Outdoor Solution and Jarden Branded Consumables is looking to expand the reach of its camping, fishing, team sports, marine, winter sports and apparel brands, including Abu Garcia, Berkley, Campingaz, Coleman, Penn, Rawlings and many others. The deals also includes product expansion of Jarden's leisure and entertainment brands—Ball, Hoyle, First Alert, Pine Mountain and more.

"In these times, with consumers seeking American heritage brands that consumers trust for performance and value, we believe Jarden has a tremendous opportunity to establish strategic relationships with forward-thinking licensees around the world," says Ross Misher, chief executive officer of Brand Central.

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