J&M Brands Becomes MPower BrandsJ&M Brands Becomes MPower Brands

MPower Brands says it is determined to renew its commitment to empower brands to thrive in a changing world.

License Global

January 21, 2025

1 Min Read
MPower Brands logo
MPower Brands logo

J&M Brands has announced that it has re-branded to become MPower Brands. 

With this new identity, MPower Brands says it is determined to renew its commitment to empower brands to thrive in a changing world, ensuring they remain relevant to new audiences while staying true to its core values. 

“We’re thrilled to share this significant milestone in our journey,” says Monique Beck, founder, chief executive officer, MPower Brands. “Why the change? Because we’re evolving—just like the incredible brands we represent. Over the years, we’ve learned that success is about more than building brands; it’s about empowering them to thrive, connect, and inspire. Because empowering brands means empowering dreams. 

“Our dedication to excellence, our passion for iconic brands and our belief in the power of collaboration remains the same,” says Beck. “MPower Brands empowers iconic brands like Sesame Street, Hello Kitty, The Smurfs and others because we believe that some brands transcend Commerce. They become part of our shared culture, shaping childhoods, inspiring creativity, and connecting generations. They are more than just logos or characters; they are storytellers, educators and symbols of joy.” 

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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