The Insights Family, a company focused on kids and family market intelligence, launched its service into four new international markets. As of Jan. 1, the company started interviewing kids (3-18) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide clients with real-time data from 22 territories across six continents.
The new markets will follow the same methodology as existing ones and will see the business survey 400 children and 200 different parents every week (21,000 and 10,500 respectively a year). With the addition of four new territories, the launch of the new markets means that the company now covers all the countries in the G20, providing brands and companies access to ethical real-time data.
“2021 was a transformational year for the business, with us enjoying significant growth and development across the business,” says Nick Richardson, chief executive officer and founder, The Insights Family. “The expansion into these markets, based on client demand, demonstrates our position as the global leader in kids, parents and family market intelligence.”