Through the partnership, Samsung’s Home Appliances Cookery School is offering attendees a chance to test Samsung’s range of products including the Dual Cook Flex Oven & Incubation Hub with Virtual Flame Technology. London’s School of Wok, cooking school is serving up unique eats on Samsung’s hardware. 

“Taste of London is all about encouraging our visitors to explore the latest and very best quality products and experiences with discovery and experimentation at heart, and Samsung is a great partner to help us do this,” says Justin Clarke, senior vice president and managing director, culinary, IMG.

IMG’s Taste of London runs now until June 17 and will feature some of London’s best restaurants, chefs, food and beverage brands as well as demonstrations, branded experiences, live entertainment and master classes.

In a separate deal, IMG has entered a strategic partnership with Leap Gaming.

The agreement underscores ’s IMG’s plan to provide a broad portfolio of technology-driven betting and gaming options.

Founded in 2014, Leap Games has established itself in the areas of virtual sports and casino games. The partnership will extend Leap Gaming portfolio of virtual sports items across online and retail platforms.

“Our partnership with Leap Gaming significantly expands IMG Gaming’s touchpoints with the sports betting and gaming sector,” says Freddie Long, senior vice president and managing director, IMG Gaming. “We are excited to begin the journey of executing against our shared strategic vision focused on unlocking further value for our global customer base."