In his new role, Sheinman will lead key parts of the agency's North American licensing business including operations in New York, Atlanta and Ponste Vedra, Fla.
Sheinman was most recently chief marketing and revenue officer at the Breeder’s Cup World Championship. He has also held senior brand marketing and new business development roles at The Coca-Cola Company, the Baltimore Orioles, the New York Mets, Madison Square Garden and Simon Property Group, among others.
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