Igloo and Monster Jam, a family motorsports experience, have released a special-edition collection that unites two Monster Jam trucks in the Playmate cooler
“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” says Brian Garofalow, chief marketing officer, Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium.”
Igloo incorporated monster truck design elements into the artwork of each new Monster Jam Playmate cooler. The Grave Digger Playmate features the truck’s green, black and purple color scheme, along with the skull and graveyard graphics seen on the real-life truck and the “Bad to the Bone” slogan. The El Toro Loco Playmate brings in the bull’s nose and horns, truck chassis, flames and the “Mess with the Bull & You Get the Horns” saying.
The Monster Jam Grave Digger Playmate Pal and Monster Jam El Toro Loco Playmate Pal each have a 7-quart capacity that fits up to nine 12-ounce cans and can be purchased now, while supplies last, at Igloocoolers.com/monsterjam.