Hyatt Announces Plans for FILA-Branded Hotel in Shanghai

FILA House Shanghai is slated to open in 2024.

License Global

March 4, 2022

1 Min Read
ANTA Group Headquarters
ANTA Group

Hyatt Hotels and ANTA Sports Products Co (ANTA Group) have announced plans for a FILA-branded hotel in Shanghai. 

FILA House Shanghai will join the JdV by Hyatt brand. In China, the Italian brand is owned and managed by ANTA, one of the country’s sportswear companies. 

The development of FILA House Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality.   

“We are thrilled to be working with ANTA Group and FILA China to develop the first FILA House hotel in the world,” says Stephen Ho, president, growth and operations, Asia Pacific, Hyatt. “We look forward to welcoming guests, locals and a new generation of FILA fans with the JdV by Hyatt brand’s inclusive, heartfelt and joy-driven service.” 

“We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle hotel,” says Brian Yiu, chief executive officer, FILA China. “Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FILA’s spirit of vitality.” 

FILA House Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, slated to open in 2024. 

Read more about:

FILA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like