FILA House Shanghai will join the JdV by Hyatt brand. In China, the Italian brand is owned and managed by ANTA, one of the country’s sportswear companies.
The development of FILA House Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality.
“We are thrilled to be working with ANTA Group and FILA China to develop the first FILA House hotel in the world,” says Stephen Ho, president, growth and operations, Asia Pacific, Hyatt. “We look forward to welcoming guests, locals and a new generation of FILA fans with the JdV byHyatt brand’s inclusive, heartfelt and joy-driven service.”
“We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle hotel,” says Brian Yiu, chief executive officer, FILA China. “Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FILA’s spirit of vitality.”
FILA House Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, slated to open in 2024.
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