“Mr. Krabs encapsulates the financial challenges of modern clients. He is someone with complex finances who gets caught up in the day-to-day management of his money, and worries about planning for the future,” says Mary Ellen Dugan, chief marketing officer, Envestnet. “Our campaign uses a humorous character from pop culture to show advisors how the Envestnet ecosystem can intelligently connect all aspects of any client’s financial life—and provide a 360-degree view that helps them become the heroes who enable clients to make sense of it all.”
Envestnet and Boston-based agency HeyLet’sGo collaborated with
Consumer Products and Paramount’s licensing agent,
, to help imagine the value of “
“This is a spectacular example of how popular fictional characters can help brands communicate with their customers, which stand out and capture their attention,” says David Born, director, Born Licensing.
The three shorts – titled “Family Man,” “Doozy Day,” and “Nights Out” – join an in-platform experience on Envestnet that allows financial advisors to explore the client service tool through the case study of Mr. Eugene Krabs.
Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info
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