The Museum of Ice Cream has signed a deal with Target for a new children’s apparel collection under the retailer’s Art School brand, as well as food and experiences.
The new collection celebrates the interactive ice-cream-themed space through boys’ and girls’ apparel and accessories that feature bright colors, pastels and illustrated candy toppings.
“We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “When our team visited the first Museum of Ice Cream in New York City, they instantly knew it was something special. Between our shared values of joy, creativity, focus on design and unique experiences, this partnership allows us to give guests a taste of Museum of Ice Cream’s signature aesthetic.”
The partnership will also see the Museum of Ice Cream launch seven ice cream flavors at Target this July, including Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro and Vanillionaire, as well as the museum’s signature flavors Piñata and Sprinkle Pool.
In addition, Target will sponsor the Museum's new concept, The Pint Shop, and interactive space in New York City where guests can explore oversized pint installations and take part in a unique tasting experience.
The Art Class collection is set to launch this June in Target stores nationwide and online at Target.com.