Cheez-It and House Wine have collaborated to create a House boxed wine and Cheez-It combo pack.
The limited-edition product is one-part original Cheez-It and one-part Original Red Blend box of House Wine offered in a convenient package. The unique pairing is designed to highlight the cheesy crunch of the Cheez-It cracker coupled with the red currant aromas in House Wine's Original Red Blend.
"We are thrilled to partner with House Wine to combine their expertise and America's favorite 100 percent real cheese snack into one portable box," says Jeff Delonis, senior marketing director, U.S. Snacks division, Kellogg’s. "Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long."
The tasty collaboration will debut via a limited-edition House Wine & Cheez-It box at OriginalHouseWine.com for $25, while supplies last. This marks another unique collaboration for Kellogg’s Cheez-It brand. The snack was recently partnered with Marvel for a Spider-Man promotion earlier this year.