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Hershey Unwraps Raft of Partnerships

Hershey Unwraps Raft of Partnerships

CAA-GBG, a Global Brands Group subsidiary, has announced five new partnerships for The Hershey Company and its portfolio of brands.

New partners include: B

  • For Bare Feet for men’s and women’s socks, which are available now via major e-commerce platforms and other retail outlets. A line of scented socks will roll out later this year.
  • S&A Partners will launch a line of full-sized Hershey’s Kisses collectible coins in the spring. The program will extend with solid gold coins and Hershey’s pip coins throughout the year.
  • Rauch Brands will add to the Hershey’s collectibles program with a signature Christopher Radko ornament for Holiday 2019, a celebration of The Hershey Company’s 125th anniversary.
  • Taste Beauty will widen its Hershey program with a line of lip balms and other beauty products for the Jolly Rancher, Twizzlers, Ice Breakers, York and Bubble Yum brands.

In January, Rasta Imposta announced plans for a line of Halloween costumes in 2019 for Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher and more.

“We’re excited to expand our program with best-in-class partners whose product extends the Hershey experience in surprising and delightful ways,” says Ernie Savo, director, global licensing, The Hershey Company.

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