Sponsored By

Hershey Unwraps Raft of Partnerships

CAA-GBG, a Global Brands Group subsidiary, has announced five new partnerships for The Hershey Company and its portfolio of brands.

License Global

February 14, 2019

1 Min Read

New partners include: B

  • For Bare Feet for men’s and women’s socks, which are available now via major e-commerce platforms and other retail outlets. A line of scented socks will roll out later this year.

  • S&A Partners will launch a line of full-sized Hershey’s Kisses collectible coins in the spring. The program will extend with solid gold coins and Hershey’s pip coins throughout the year.

  • Rauch Brands will add to the Hershey’s collectibles program with a signature Christopher Radko ornament for Holiday 2019, a celebration of The Hershey Company’s 125th anniversary.

  • Taste Beauty will widen its Hershey program with a line of lip balms and other beauty products for the Jolly Rancher, Twizzlers, Ice Breakers, York and Bubble Yum brands.

In January, Rasta Imposta announced plans for a line of Halloween costumes in 2019 for Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher and more.

“We’re excited to expand our program with best-in-class partners whose product extends the Hershey experience in surprising and delightful ways,” says Ernie Savo, director, global licensing, The Hershey Company.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like