Hershey Unwraps Raft of Partnerships

CAA-GBG, a Global Brands Group subsidiary, has announced five new partnerships for The Hershey Company and its portfolio of brands.
License Global

February 14, 2019

Hershey Unwraps Raft of Partnerships

New partners include: B

  • For Bare Feet for men’s and women’s socks, which are available now via major e-commerce platforms and other retail outlets. A line of scented socks will roll out later this year.
    • S&A Partners will launch a line of full-sized Hershey’s Kisses collectible coins in the spring. The program will extend with solid gold coins and Hershey’s pip coins throughout the year.
      • Rauch Brands will add to the Hershey’s collectibles program with a signature Christopher Radko ornament for Holiday 2019, a celebration of The Hershey Company’s 125th anniversary.
        • Taste Beauty will widen its Hershey program with a line of lip balms and other beauty products for the Jolly Rancher, Twizzlers, Ice Breakers, York and Bubble Yum brands.

          In January, Rasta Imposta announced plans for a line of Halloween costumes in 2019 for Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher and more.

          “We’re excited to expand our program with best-in-class partners whose product extends the Hershey experience in surprising and delightful ways,” says Ernie Savo, director, global licensing, The Hershey Company.

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