Hershey Unwraps Raft of Partnerships

For Bare Feet for men’s and women’s socks, which are available now via major e-commerce platforms and other retail outlets. A line of scented socks will roll out later this year.

S&A Partners will launch a line of full-sized Hershey’s Kisses collectible coins in the spring. The program will extend with solid gold coins and Hershey’s pip coins throughout the year.

Rauch Brands will add to the Hershey’s collectibles program with a signature Christopher Radko ornament for Holiday 2019, a celebration of The Hershey Company’s 125th anniversary.

Taste Beauty will widen its Hershey program with a line of lip balms and other beauty products for the Jolly Rancher, Twizzlers, Ice Breakers, York and Bubble Yum brands.