Cognac brand Hennessy is collaborating with fashion house Opening Ceremony to celebrate the convergence of two cultures with a new limited-edition X.O.-inspired travel piece and cocktail kit.

License Global

December 20, 2018

1 Min Read

The Hennessy X.O "East Meets West" Travel Bag by Opening Ceremony draws on OC co-founders Carol Lim's and Humberto Leon's heritage and experiences traveling, as well as Hennessy’s history in the Chinese market.

The bag is designed to hold a Hennessy X.O Bottle. In addition to the bag, a new cocktail, Hennessy's X.O East Meets West, will be exclusively available through premier cocktail delivery service Cocktail Courier.

The Hennessy X.O East Meets West Inspired by Opening Ceremony Cocktail Kit is available now and includes recipes, guides and more. The Hennessy X.O "East Meets West" Travel bag by Opening Ceremony is available for a limited time at

Read more about:

Opening Ceremony

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like