Heineken Drinks in Streetwear CollabHeineken Drinks in Streetwear Collab

Heineken USA has tapped Italian sportswear brand Kappa to fete the ninth year of #Heineken100 program with a limited-edition apparel collection.

The 2018 #Heineken100 collection includes a tracksuit, jersey set and duffle, as well as a friends-and-family jersey that is not available for purchase.

"The #Heineken100 program continues the brand's tradition of creating luxury products that our consumers love–helping Heineken stay relevant amongst the most influential groups in culture,” says Felix Palau, senior vice president, marketing, Heineken USA. "The partnership with Kappa is a natural fit, and we couldn't be more excited about it as the brand shares our passion for soccer and sphere of cultural influence."

The #Heineken100 program brings the Heineken brand together with select brands to develop limited-edition, co-branded products that are introduced to the 100 most influential beer drinkers in the world.

The 2018 #Heineken100 product line will be available to customers 21 and over exclusively on StadiumGoods.com on July 26.