Heineken Brews Collab with Union

Heineken has paired with clothing retailer Union to create the ninth installment of its #Heineken100 program.

License Global

December 4, 2018

1 Min Read

Heineken has paired with clothing retailer Union to create the ninth installment of its #Heineken100 program.

The Fall 2018 #Heineken100 x Union offering includes a six-piece “green collar” collection, a line of elevated streetwear that includes a chore coat, chino pant, pullover hooded sweater, t-shirt, hat and pro-ked sneakers. The collection features 16 colorways and more than 100 product combinations. The green collar collection was created using Japanese construction techniques and is aimed at offering unique workwear to contemporary creatives.

"Heineken and Union share consumers that are hardworking, creatively inclined and are masters of a lifestyle of their own making,” says Raul Esquer, brand director, Heineken USA. “The #Heineken100 program is dedicated to providing these consumers with premium products to reflect that lifestyle. With their eye for unique, timely and ultra-wearable pieces, Union is the perfect partner and the next evolution of the program as the high-fashion meets streetwear capsule collection provides much-needed products for our global creatives to wear daily."

The #Heineken100 program brings innovative retailers together with the brewery for limited-edition cobranded products, which are distributed to the 100 most influential beer drinkers of the world. This year, the program went global, offering its exclusive collaborations to the public.

The #Heineken100 x Union collection will initially debut at Union Los Angeles on Dec. 1 and will launch on a later date at the Union Tokyo store with two additional Tokyo exclusive pieces.

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License Global

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