Hasbro, a play and entertainment company, has announced a new partnership with Girl Up, a global leadership development initiative founded by the United Nations Foundation that advocates for equal rights, access and opportunities for girls to be leaders. Girl Up provides a global, collaborative platform that trains girls to use their voice to advocate for policy change, tell their stories to raise awareness of issues that impact communities and raise funds to support the education, health and safety of girls globally. 

Hasbro's investment will support Girl Up’s efforts to reach a wider audience with its leadership programming and online Girl Up Community, including content creation, digitizing current assets and a forthcoming digital learning platform. 

“International Women’s Day is a great time to reinforce our ongoing commitments to empowering women around the world, and Girl Up is the perfect partner to help us advance our mission of helping girls and women gain confidence and become leaders,” says Kathrin Belliveau, chief purpose officer, Hasbro. “We’re continuing to take meaningful steps to elevate women in our workforce around the world, including our human rights work, support for worker well-being in our supply chain and advancing women in our employee ranks.” 

Hasbro’s partnership with Girl Up includes direct mentorship from Hasbro representatives to share their storytelling expertise at events and panel opportunities throughout Women’s History Month and in the future. 

To celebrate the partnership with Girl Up, Hasbro has taken a pledge in line with the UN Foundation’s #EqualEverywherecampaign to take a stand for girls and women since they have the right to be equal everywhere.