Hasbro Acquires eOne for $4 Billion

Hasbro buys eOne for $4 billion to take control of properties such as “Peppa Pig” and “PJ Masks.”
License Global

August 22, 2019

Hasbro Acquires eOne for $4 Billion

Hasbro has announced it will acquire Entertainment One for approximately $4 billion.

The toy company says the acquisition will advance its position in the industry by adding eOne’s successful preschool brands to its portfolio. Hasbro says that eOne’s capabilities to bring kids’ content to various platforms will strengthen its ability to leverage new exclusive IP across several verticals.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” says Brian Goldner, chairman and chief executive officer, Hasbro. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders. We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”


One reports it’s excited to work closely with Hasbro and strengthen its properties under the deal. The company owns various preschool animation properties including “P.J. Masks,” “Peppa Pig” and “Cupcake & Dino.”

“On behalf of the board of eOne, I am very pleased by this exciting development, which is a testament to eOne management’s vision, leadership and solid execution,” says Allan Leighton, chairman of the board, eOne. “This transaction creates significant, immediate value for our shareholders as it recognizes the strength of our future-facing business model.”

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