'Guess How Much I Love You' Hops into Kmart 

The deal, brokered by Mitch Dowd's Brand Lab label on behalf of SLR Productions, will see 39 "Guess How Much I Love You – The Adventures of Little Nutbrown Hare" styles launch for infants from 00000-2 and children from size 1 to size 8.  

The extensive range featuring characters Big Nutbrown Hare, Little Nutbrown Hare, Little Redwood Fox, Little Field Mouse, Little Gray Squirrel, Little White Owl and Blue Bird will appear across branded knit and flannel pajama sets, onesies, dresses, long-sleeve T-shirts, hoodies, track pants, beanies, socks and slippers. Also included in the launch are ladies' pajamas in size 6 to size 16.   

"I am so thrilled to be seeing 'Guess How Much I Love You – The Adventures of Little Nutbrown' Hare hopping into Kmart just in time for Easter," says Suzanne Ryan,

The "Guess How Much I Love You" brand by Australia's SLR Productions has produced two television seasons comprising 78 episodes and two holiday special films and broadcasts in more than 160 countries. The SLR Productions animated series is based on the classic book of the same name written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books. The book, which celebrated its 25th anniversary in 2019, has sold more than 32 million copies.